A sought after speaker on digital marketing and business transformation urged Baby Boomers—those now in the in their late 60s and mid 70s—and Generation X—those now in their 40s and 50s who are digitally literate but are more preoccupied with the demands of balancing family and work—to use Social Media in the values formation of Millenials and Generation Z.
“Do not be afraid of digital, of Facebook and YouTube because it is easy to understand as long as your cup is not too full!” Vice President for Digital Strategy and Consumer Disruptive Business of PLDT Carlo Ople said in Filipino ang English during a gathering of Catholic Media practitioners in Batangas last August 7, 2019.
“The Digital Era has come,” he enthused, “It is a reality. Seventy-six million Filipinos are on-line and more than 50% are Millennials and Generation Z. We can not be left out. We have to take the lead.”
According to Ople, Millenials are those born between 1980 and 2000—now in their 20s and 30s–and are also known as Generation Y. While the teens today classify as Generation Z. He revealed these two groups live on-line: the Internet is their life-coach and enabler of life experiences—they believe in influencers.
He stressed that these two generations may be digital savvy but it is the responsibility of the older generation to teach values, to impress on them the dangers and downside of being on-line because of the latter’s expertise.
“Today’s generation is really hungry for mentorship,” said the digital entrepreneur who founded top technology and gadget website Unbox.ph.
“Digital can change the lives of people,” Ople urged, “The digital era welcomes creators. Be the creator. Use that 10 hours to bring out God’s love.“
With over 16 years of experience in digital in the Philippines, his talk, “Understanding Today’s Audiences: Plugged In But Disconnected”, was given during the 5th National Media Convention held in Shercon Resort and Recreation Center in Mataasnakahoy, Batangas.
The event was an annual gather of the Catholic Bishops Conference of the Philippines Episcopal Commission on Social Communications for Social Communications Directors, Coordinators, and partners from the different Archdioceses and Dioceses in the Philippines. (~Arlene Matocinos)