Big Data Is Big Deal For Evangelization

Filmmaker Sally Bellosillo during the 4th National Media Convention in Davao (Photo credit: Roderick Santos)

An International filmmaker proved the importance of Big Data–volume, velocity, and variety derived from Netizen’s online transactions and/or activities–in the proclamation of the Word of God during the 4th National Catholic Media Convention (NCMC 2018) held at the Mergrande Ocean Resort Session Hall, Davao City last August 7, 2018.

“Everything we do today is big data,” reiterated the Fallen Not Forgotten Producer and Director Sally Jo Bellosillo.

She said that Big Data is important to the point that it can fix an election, measure sentiment or even manage democracy, and, more importantly, it can influence insight, as well as, decision-making processes. She then revealed thought-provoking situations like the fact that Donald Trump won the US presidency through data from Facebook gathered by his senior advisor Jared Kushmer.

Quoting industry analyst Doug Laney, Bellosillo said that big data is defined as the three Vs –volume, velocity and variety.

Volume, she went on, is data coming from a variety of sources, including business transactions and social media; velocity or data that streams at an unprecedented speed; and variety that comes in all types of formats, whether structured or unstructured, like text documents, email as well as financial transactions.

She added that Netflix became the world’s leading internet entertainment service by being a data-driven company. It tracks every single action or button you push while watching TV using it, thus generating too much information about the subscriber.

On top of these very revealing realities, she said that such information that spread instantaneously on cyberspace offers a great potential for evangelization. She encouraged social communicators of the church to take advantage of this and stream the Word of God and many other Catholic truths to the world through cyberspace.

She cautioned, however, against being fixated with fake news and practice critical thinking. She cited the story about Moccha Uson’s jingle on federalism which the administration is pushing as a form of government.

“If they pass the wrong laws, our generation will suffer,” she said, “because we paid attention to Mocha (Uson) instead of the issue at hand.”

Meanwhile, in response to Bellosillo’s talk, the Catholic Bishops’ Conference of the Philippines-Episcopal Commission on Social Communications (CBCP-ECSC) launched the Digitlal Communications Assessment Study Approach to gather information and determine the scope of digital technology being used by the different dioceses in the country. CBCP-ECSC Chairman Bishop Mylo Hubert C. Vergara, D.D. said the results of the accomplished forms will be gathered and processed with the help of Bellosillo.

The National Media Convention, currently coined as NCMC, is an annual four-day gathering of communicators from the different dioceses of the Country for updating of skills and networking of resources. It is hosted by various dioceses and focuses on varying themes depending on current issues and the World Communications Day Message of the Pope. For 2018, the theme was, “Ako ni, bai (It is I)” and hosted by the Archdiocese of Davao. (~Lulu Reclusado-Nario)