A TV Director emphasized the importance of having a plot or story in filmmaking during her talk before the participants of the 2nd SocComm Nova Communications Camp held May 5, 2018 at the EcoAcademy Hall of the La Mesa Ecopark in Quezon City.
“Videos are not mere lights and shadows. They must tell a story,” were the opening words of Communication Foundation of Asia (CFA) Vice President for Operations Pie Mabanta-Fenomeno.
“It’s all about the story,” reiterated the director and writer of TV5’s Family Matters. “When we share a story, that’s when we connect.”
More than the tips and techniques, Ms. Fenomeno told her audience of the importance of a video shot or image in the pursuit and fulfillment of one’s role as part of Church Media.
“Our role as Church Media is to make sure that we engage people and transform them so that they can likewise transform other people,” she enthused. “Your video should not only be for entertainment and education, they should have engagement and thus be transformative.”
“Everything in media is storytelling,” she emphasized. “Worry about the story first before the shot or the edit, what is it for, what is the message you want to convey.”
And when it comes to editing, she said that the best video editing is not just cut and splice. She added that video editing is not merely a mechanical assembly.
“It is more of a construction and a deconstruction of the story,” she said, revealing that the power of a good video is with the editor. “(It is) the creation of visual metaphors, a montage, and this is what makes video an art.”
“It is about choosing the moment and which of the shots will best tell your story…The story is not told in one shot or image but it is how it is put together,” she further said.
According to her, the best shot includes the best angle for the moment, closeups than wide, cut on movement/action, cut on important words, and showing reaction (of people). The most important of all is that editing should be cohesive. She likewise shared the different ways of video editing, including the Kuleshov Effect and juxtaposition as the key to control a film’s dimension.
The 2nd SocComm Nova Communications Camp is an annual formation given by the Diocese of Novaliches Social Communications and Media Ministry (SocComm Nova) to its members. It is a venue for Media experts to share their knowledge both on Church teachings and Industry skills. (~Lulu Reclusado-Nario)